Twitter discusses their new “Tools for Businesses”:
As the number of businesses that turn to Twitter to keep in touch with their customers grows, so does the variety of their needs. We hear continually from companies looking for tools to help them engage with customers, understand what people are saying about them on Twitter, and learn more about their followers so they can share more valuable, timely content.
Meanwhile, there is a thriving ecosystem of Twitter developers building products and services that address these needs and help businesses grow. To make it easier for businesses to find the right tools, we’re launching the Twitter Certified Products Program.
There is so much marketing speak in this post and their developer pages on the subject that I think I need to give Jack Donaghy a call.