With the NEX-5R, Sony has also introduced the concept of apps, à la iOS or Android. Camera apps can be downloaded using WiFi or by a wired computer connection. A dedicated Sony app store connected to the Sony Entertainment Network called PlayMemories Camera Apps will be launched in October, on the same day that the NEX-5R is offered for sale. This online will let you download apps directly to the camera to personalize and enhance its features.
Interesting feature on Sony’s latest mirrorless camera and I’d like to see if this is open to 3rd party developers. The #1 killer feature that makes the iPhone the most popular camera on Flickr by far is the entire app ecosystem. To be able to take a picture, process it and upload it from one device is the reason apps like Instagram are so popular.