Everything Everywhere reduce 4G pricing

BBC News:

EE has cut the prices of its 4G services as it positions itself against competitors set to launch rival services.

It is now offering a basic 4G service for £31 a month and a “super-user” service offering 20GB of data for £46 a month.

That’s the second change to their data caps and/or pricing in as many months. I wonder why they’re making change after change to their tariffs…

The spectrum auction that will allow other operators to also offer faster 4G services starts this month.

Yep, that’ll be why.