There’s one part of the new iPhone ad that makes me cringe

Apple released a new iPhone ad entitled ‘Music Every Day’, and there’s a part of it that really bugs me…

There’s just one part of that new iPhone ad that bothered me

From the iPhone user guide:

Operating temperature iPhone is designed to work in ambient temperatures between 32° and 95° F (0° and 35° C) and stored in temperatures between -4° and 113° F (-20° and 45° C). iPhone can be damaged and battery life shortened if stored or operated outside of these temperature ranges. Avoid exposing iPhone to dramatic changes in temperature or humidity. When you’re using iPhone or charging the battery, it is normal for iPhone to get warm.

[…] Avoid getting moisture in openings.

As a former Genius, this part of the ad had me wincing. What I suspect many people, and those in Apple’s marketing department, don’t realise is that having an iPhone in the same room that you take a shower in really isn’t the best place for electronics. The ad shows a window that’s full of condensation1 so that room is extremely humid, far outside the appropriate range for an iPhone. It won’t be long before those water droplets build up on your iPhone, as well as inside it.

I had to turn away a great many iPhones as my time as a Genius due to corrosion and moisture/liquid damage. One of the more common reasons2 for moisture damage to an iPhone was (and I’d guess, still is) from people using them in the bathroom when showering.

Apple’s policy on water damage is a lot more relaxed than it ever has been but it still isn’t covered under warranty. It used to be if any of the liquid indicators had been triggered, you were SOL. After some bad press, the policy at the Genius Bar eventually changed to assume positive intent and not judge the customer just on a small piece of litmus paper. If there was no noticeable corrosion then it would still be covered.

AppleCare+ gives customers a reprieve by offering to replace their device twice at $49 a time if a problem isn’t covered under warranty, such as physical or liquid damage. But even if you do have this, don’t use your iPhone in the bathroom when you’re showering, please. I’m not saying your iPhone will eventually stop working if you use it in the bathroom but why run the risk? Buy a a cheap Bluetooth speaker to use in there. I’d much rather have a £20 speaker become water-clogged than my £500 phone.

  1. At first I thought it was a patterned window but after watching it in 1080p up close, it’s a mixture of condensation and the background being out of focus 

  2. If you’re interested, dropping it in the toilet seemed to be the next most popular cause of liquid damage, followed closely by sweat damage from using it at the gym or running. Ew.