Bob Mansfield no longer an SVP


“Bob is no longer going to be on Apple’s executive team, but will remain at Apple working on special projects reporting to [CEO] Tim [Cook],” company spokesman Steve Dowling told AllThingsD. He declined any further explanation, refusing to comment on the reasons behind Mansfield’s surprising move, whether he remains Apple’s SVP of Technologies or whether the company plans to appoint a new executive to that role.

Mansfield already retired once and then came back again . My guess he’s just wanting to continue with the retirement he originally planned for and it’s not uncommon for those with a foot out of the door to be given “advisory” roles.