Google Analytics is very much the Adobe Photoshop of web analytics. It’s extremely advanced with plenty of features but for many, it’s just overkill. Whilst powerful, it’s designed more for users wanting detailed statistics regarding advertising goals, conversions, and other buzzwords that make little sense to anyone outside of the social marketing arena.
GoSquared is an analytics service for the rest of us, providing the statistics and information that we expect, wrapped in a great web interface. I’ve been putting GoSquared through its paces to see if it could be an alternative to services such as Google’s behemoth.
Over at Mac.AppStorm I review GoSquared, a website analytics service that offers a compelling alternative to Google Analytics.