Apple finally selects new VP for retail, includes online stores

Apple PR:

CUPERTINO, California—October 14, 2013—Apple® today announced that Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of our executive team, reporting to CEO Tim Cook.

Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar®, Personal Setup and One to One personal training to help customers get the most out of their Apple products.

Interesting news and at least it puts and end to the suggestion that Ron Johnson would return. Apple Retail has, until recently, always operated independently of the online store but with the blurring of the lines between the two entities, with services such as collecting online orders in-store, it was only a matter of time before Apple merged the two sales channels within the company together.

Ahrendts seems to be a good fit for the company: she’s well respected and has been instrumental in turning Burberry around. No wonder she was the UK’s highest-paid CEO in 2012.