After Google announced their drastic reduction in price for storage, many have questioned how Dropbox might respond.
How does Dropbox respond? One thing they need is a great web presence. Dropbox’s web interface is for viewing, organizing, deleting, and viewing. With Google Drive, you can create and edit spreadsheets, presentations, and documents. Dropbox needs to add this feature, but they also need to provide more. What could they do without matching the price?
I think that Bradley’s proposed solutions make a lot of sense from a productivity standpoint, but I’ll add this: revamp the Photos product on the web and mobile apps. Last year, Dropbox launched a series of enhancements to make it easier to upload photos and share them, but the presentation options and management features still lack behind what dedicated solutions like Picturelife, Flickr, and even Google+ are providing (not to mention the defunct, beloved Everpix).
I have to disagree with both Bradley and Federico about Dropbox needing to react to the price drop by adding more web-based features. I’d prefer it if they just upped their storage offerings and left it at that. Even now, I’d rather pay for the current storage on Dropbox than switch to Google Drive.
Dropbox isn’t lacking any features in that respect, it’s got one feature that neither Google Drive nor Microsoft OneDrive could ever include: platform independence.
One of the biggest advantages Dropbox has over Google Drive or Microsoft OneDrive is it has no investment in any particular platform, no bias. The Dropbox experience is the same no matter if you use a Mac, Windows, Linux, Android or iOS. It is nothing more than a storage and syncing service.
I’d wager Google Drive offers a better experience on Android Chrome OS than any other platform. The same goes for Microsoft OneDrive, it is probably a much better experience in Windows and Windows Phone than on a Mac or iOS.
Google Drive and Microsoft OneDrive are merely conduits for your files to get into the rest of their products, namely Google Docs and Office Web Apps. Once they’ve got you using their online services, you’re locked in since it’s in their business interest to keep you using their other services as much as possible. A lack of Microsoft Office for iOS is the perfect example to this, the world’s leading office suite is still not available on the world’s leading mobile platform, all because of platform bias.
Dropbox has always been and, I hope, always will be just a syncing and storage service. That’s something worth paying a premium for.