While clearing out some old paperwork, I came across some nostalgia from the time I worked at the Apple Store: my Mac Genius training certificate I received in May 2006:
This is a great example of Apple’s attention to detail that extends far beyond glass and aluminium. By completing this training, Apple was certifying you as someone who would officially represent them in the wider Macintosh community, not just as someone who could troubleshoot problems or repair a Mac.
The certificate could’ve just as easily said “certified as a Mac Genius”, but it didn’t. I always admired that.