Mark Gurman at 9to5Mac:
Also involving iPhone displays, Apple Stores will start offering official plastic screen protector installations on iPhones in the coming weeks.
Apple has partnered with at least one screen protector maker (Belkin) to bring dedicated screen protector installation machines to the back of stores. Before this new program, Apple Stores were told to not perform screen protector installations on customer iPhones given the possibility of the installation of a third-party product not going smoothly.
This is surprising as Apple often highlights the toughness of the iPhone’s screen. I don’t use a screen protector (I detest them, personally) though if anyone knows what iPhone customer’s want and use, it’s Apple, using the data they gather from their retail stores.